Each September we join hundreds of the nation's leading insurance companies and industry groups to promote the benefits of life insurance. Have you made life insurance a priority?

According to the industry research group, LIMRA, 30% of US households have no life insurance whatsoever, and today there are 11 million fewer American households covered by life insurance compared with six years ago.

If you are one of them, we encourage you to get a quote on our website. The quote process is qucik and easy; our one-click term product allows you to apply on-line without the need for medical exams.

No tests, no waiting periods, and no meeting with a life insurance salesperson. It's just that simple. And remember, life insurance is not for those of us who are living; it's for the loved ones we'll leave behind.

After all, life insurance is not for the living, it's for the loved ones who are left behind.